Paid Search.

Google ads shown to the right people, in the right place, at the right time.

The art of search engine marketing (SEM) is finding high-intent audiences – people actively searching for products and services like yours, in the niche you love to work with. We profile and target your market, focusing on the audiences you need to grow your business. Each of our clients is unique, and whether you’re looking to fill your appointment calendar, double your online sales or have a predictable flow of qualified leads, we’re here to help.

Our ads management service delivers

5-10x

Expected return
on ad spend.

Reporting

Advanced tracking on every dollar spent and every dollar / lead generated.

Strategy

Regular sessions to ensure your marketing is in sync across all platforms.

Communication

Ongoing updates and fast responses to ensure you are kept in the loop throughout the entire process.

Our Google ads management service delivers

Quality

Better qualified clients, properly profiled.

Reporting

Complete reporting and conversion metrics. Advanced eCommerce tracking, so you can see every dollar spent and every dollar earned.

Strategy

Regular strategy sessions to ensure your marketing is in sync across all platforms.

Leads & Sales

All the business benefits that new streams of customers bring: business growth and profitability.

We’ll give you more control and insight.

Who is this service for?

We work with ambitious service companies and eCommerce brands. Our service clients use search engine marketing for a predictable flow of qualified inbound leads, while our eCommerce clients use paid search to grow sales volumes.

When we doubled the size of our salon a few years ago, Powerhouse helped us fill our new capacity and take the business to the next level. Today, we use Google ads to manage winter turbulence. Powerhouse run ads as needed for the quiet weeks to keep our team busy and our salon profitable.

— Rebecca Hutchinson, Lash Noir

What we bring.

Cost-effectiveness

Search engine marketing is one of the most cost-effective ways to find ready buyers and qualified leads. We are experts at profiling your customers and timing your ads.

Brilliant ROI

When Google Adwords campaigns are well-tuned, the return on investment is higher than other advertising channels. Our clients typically see a 5x to 10x return on their ad spend.

Managed Growth

We teach you the cost per lead and cost per sale, so you can set a budget to get the results you want. This gives you confidence in areas like forecasting, capacity, inventory management and growth.

Service Features

Conversion funnel design

/

Conversion funnel optimisation

/

Multivariate testing

/

A/B testing

/

Website usability

/

Reporting and analytics

/

Automation

/

Upsell and cross-sell interactions

/

E-commerce

SEO Strategy

/

SEO Audits

/

Link Building

/

Rank Tracking

/

Guest Posts

/

Press Referrals

/

Page Speed Optimisation

/

Page Formatting

/

Sitemap Optimisation

/

Content strategy

/

Competitor Tracking

/

SEO Reporting

Social media ad strategy

/

Facebook and Instagram remarketing

/

Social shopping for eCommerce

/

Social media ad management

/

Audience Segmentation

/

Learnings and recommendations

/

Social media analytics

/

A/B testing

/

Facebook and Instagram campaigns

Adwords set-up

/

A/B split testing

/

Adwords management

/

Converstion tracking in real-time

/

Targeting demographics and geolocation

/

Reporting

/

Landing page optimisation

/

Ad creative

/

Google shopping

/

Reporting

Have more control to get more of the right people to your website.

Our Process

Why Us

Let's talk digital marketing

Drive your business growth and profitability with strategic digital marketing. Book a consultation with one of our senior strategists to discuss.

Conversion optimisation delivers

Growth

Sales and revenue growth.

Cost Savings

Lower costs per sales and lead.

User experience

A better brand experience

Increased Customer LTV

More repeat business.

Better ROI

More results from existing traffic.