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150% revenue increase year-on-year scaling paid spend internationally

Results

$430k additional Revenue Vs previous 12 months

$54,074 Google/Facebook ad spend

8.19x total ROAS

Note: Respecting our clients’ privacy, this case study will not mention the brands name.

Note: Respecting our clients’ privacy, this case study will not mention the brands name.

We undertook a comprehensive full day workshop analysing every detail of their marketing efforts to create a winning digital strategy.

We identified leaks in their targeting, budgets and campaign objectives as well as consulted on EDM strategy.

We started launching locally and then expanding to AU, US, UK and Europe. Incorporating influencer creative and press, we leveraged their network to maximise scale, profitably.


We have also launched smart shopping campaigns to further feed the top-of-funnel and scaling options without spending significantly more or hurting profitability.


How we did it

  • Discussed in detail product margin and what our ideal vs ‘still profitable’ CPA was
  • Analysed Shopify and Facebook pixel data
  • Leveraged their existing, well converting database to build lookalike audiences
  • Created diverse range of ads across placements & platforms based on their top sellers
  • Remarketed product viewers and abandoned carts
  • Provided client with EDM strategy

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Drive your business growth and profitability with strategic digital marketing. Book a consultation with one of our senior strategists to discuss.

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